About Us

Welcome to aroom.com.au, Australia’s premier direct booking platform dedicated to supporting and empowering Australian accommodation operators and providing travellers with seamless and transparent booking experiences. Founded and operated by a collective of industry stakeholders, including accommodation operators, associations, real estate agents, private equity and venture capital professionals, IT experts, and legal advisors, aroom is set to revolutionise the online booking landscape with its launch in June 2025.

Our Mission

Our mission is to create a fair and transparent booking solution that retains valuable revenue within the local economy while offering travellers the best direct booking benefits. We aim to level the playing field for Australian accommodation operators by reducing their dependence on high-commission overseas OTAs and providing travellers with a seamless and enjoyable booking experience, complete with exclusive direct rates and special offers.

Our Vision

At aroom, we envision a booking platform that challenges the dominance of overseas OTAs like Booking.com and Expedia. Our goal is to empower local operators, ensuring that more of their hard-earned revenue stays within Australia, contributing to local economic growth. For travellers, this means access to the best direct booking deals and a more authentic travel experience.

Our Platform

Our platform is designed with the needs of both Australian operators and travellers in mind, featuring extremely low commission rates and a sustainable business model. Governed by industry stakeholders and associations, aroom aims to prevent foreign acquisitions and maintain local ownership and control, fostering trust and reliability among users.

Industry Support

Backed by key industry stakeholders and associations, along with over 1,000 small and medium accommodation operators, aroom has strong industry support. This collective backing ensures that our platform is built to serve the real needs of the industry, with features and services that directly benefit operators and travellers alike. Our network of industry stakeholders guarantees that aroom remains a trusted and valued partner in the Australian accommodation sector.

Robust Marketing Coverage

One of our key initiatives is the aroom Travel & Tech magazine, which will be the largest publication of its kind in Australia. With 240,000 copies per issue distributed through over 220,000 motel and hotel rooms nationwide, we aim to reach over 7 million readers annually. Additionally, to mark our launch, we will conduct the biggest accommodation promotion in Australia’s history, offering 2000 free rooms via nationwide regional TV networks. This extensive reach will help promote direct booking benefits and support our partners.

Our Commitment

We are committed to delivering a seamless and user-friendly direct booking experience. By fostering direct relationships between operators and travellers, we ensure a more authentic and rewarding experience for all parties involved. Our platform’s direct booking model not only benefits travellers with exclusive direct rates and benefits but also supports operators by reducing dependency on high-commission OTAs.

Join us in our mission to transform the Australian accommodation industry. Book direct, support local, and experience the best of what Australia has to offer with aroom.

For more information or to become a partner, please contact us at info@aroom.com.au

For operators, register today to get our launch updates and secure the low transaction fee.